07 April 2009

Interactive Austin '09: Austin Rocks Social Media

I'll be presenting a Twitter case study at Interactive Austin '09. Austin is quickly emerging as the world's social media center.

Hope you can join us there. The hashtag is #IA09 on Twitter.

AUSTIN, Texas -- "How Social Media Can Enhance Enterprise Profitability," the second annual conference of Interactive Austin 2009, is being held to educate companies on the benefits of social media while establishing Austin's reputation as a social media center.

Supporting organizations including the Greater Austin Chamber of Commerce, Leadership Austin, the Austin Technology Council, the Austin Interactive Marketing Association, Bootstrap Austin and door64 are encouraging local companies to utilize the event to better understand how Web 2.0 practices and social media can impact business growth.

Business District Magazine's one-day conference is designed to bring the use of social web technologies down-to-earth. The event hosts compelling dialogues and case studies from prestigious speakers and panelists who are the thought leaders in the field of digital marketing and social media.

"Austin has a vibrant social media network," states Steve Golab, president and CEO of FG SQUARED, the title sponsor and advocate of the event, "that makes it a natural place for sustainable economic development. Organizations like Leadership Austin, Bootstrap Austin and Interactive Austin foresee that our city has the potential to become an epicenter for social media business." The theme of this year's conference is to explore how social media expands business activities online, helping companies to survive and thrive during the current economic times. Companies will attend the event to learn of the benefits of social media, the uses of Web 2.0 tools and the applications of digital media.

"Business District Magazine focuses on connecting Austin companies and professionals with pragmatic business development concepts," comments Jason Myers, editor of the magazine. "Our event will educate businesses on how social media marketing can be integrated into the corporate culture to improve profitability." The April 27th event will be held at the Norris Conference Center and will include keynote speakers Dion Hinchcliffe, Founder of Hinchcliffe and Co. and Web 2.0 University, followed by Sam Lawrence, CMO of Jive, and then by William Hurley (known as whurley), Chief Architect, BMC Software and Chairman of the Open Management Consortium.

Hinchcliffe will open the conference with "Reinventing Business with Web 2.0." Lawrence will speak on "... Twenty Practical Ways to Use Social Software to Drive Profitability" and then whurley will open the afternoon session with his keynote, "Future Technology Trends and their Impact on Business and Culture." FG SQUARED is the title sponsor and Accolades PR, Live Oak 360, Social Web Strategies and Visual Innovations are contributing sponsors of this year's event.

For sponsorships & conference details: http://budurl.com/IASMC Online newsroom or reporters: http://budurl.com/IA09BWEONNews About Business District Magazine Business District Magazine is published bimonthly to a circulation of 10,000 readers throughout Central Texas and provides content and editorial that is relevant to the local business community, showcases innovative business models and fosters the area's entrepreneurial spirit. Business District also publishes an email newsletter three times per week to the Central Texas Tech community (www.bdtechdaily.com), and hosts several conferences every year that promote area business growth, including the Central Texas Entrepreneur Funding Symposium, and The Austin Open4Business onference.

Subscriptions to the magazine, newsletters and conference information can be found at www.abdmag.com.

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